How to 2x, 3x, 4x the Performance of Your Marketing Emails

Learn to predictably & repeatably grow the open and click rates of lifecycle and marketing automation emails with optimization.
Introduction
1. Why Optimization Matters
2 mins
Lessons
2. Finding (and Prioritizing) Optimization Candidates
4 mins
3. The Problem and Limits of Benchmarks
3 mins
4. Evaluating Usefulness
6 mins
5. Optimizing Email Deliverability
4 mins
6. Optimizing Email Opens
7 mins
7. Optimizing Email Body Content
5 mins
8. Optimizing Landing Pages
13 mins
9. Segmenting Successful Emails
7 mins
10. Recommended Process, Team, and Skillsets
5 mins
Bonuses
Email Marketing Tool & Product Recommendations
11.6 KB
The Subject Line Pack (500+ Subject Lines)
29.2 KB