Lessons

Lessons
2. Finding (and Prioritizing) Optimization Candidates
4 mins
3. The Problem and Limits of Benchmarks
3 mins
4. Evaluating Usefulness
6 mins
5. Optimizing Email Deliverability
4 mins
6. Optimizing Email Opens
7 mins
7. Optimizing Email Body Content
5 mins
8. Optimizing Landing Pages
13 mins
9. Segmenting Successful Emails
7 mins
10. Recommended Process, Team, and Skillsets
5 mins