How to 2x, 3x, 4x the Performance of Your Marketing Emails by Etienne Garbugli

How to 2x, 3x, 4x the Performance of Your Marketing Emails

Learn to predictably & repeatably grow the open and click rates of lifecycle and marketing automation emails with optimization.
Email optimization is one of the highest-leverage activities in a business.

When you optimize an email, a small tweak that takes 5 minutes to implement can get you more money, more demos, and more customers.

Not only do you get short-term benefits, but those benefits can be amplified and repeated via email automation.

For example, the drip sequence I built for Lean B2B has been opening between 40 and 50%, and clicking between 5 to 10% for over 2 years now. This means this email series influenced the behaviours of thousands of subscribers.

It's still not perfect, but it only took a few hours of optimization to get those results.

Since subscribers go through the same email automations, any improvements you make at the start of the funnel improve the end of the funnel as well.

  • Improve your welcome email and people will want to use and buy your products more;
  • Improve your drip sequence and more people will see the value of your products and convert;
  • Improve your promo emails and you'll be able to get more revenue per purchase;
  • Improve your nurturing emails and maybe you can keep your subscribers engaged for a longer duration. 
All you need is the right email marketing optimization process to compound improvements.

With just an hour a week, you can consistently grow results and conversions across your customer base.

In this course, I'll show you the exact email marketing optimization process I implemented at LANDR Audio. 

Among many other things, this process led to the creation of an upsell program that was generating up to 42% of weekly subscription conversions.

Do yourself a favour, start growing the performance of your marketing emails with optimization today!

What you'll learn:

  • How to improve the open rate of any email
  • How to improve the clickthrough rate of your emails
  • How to find (and prioritize) emails worth optimizing
  • How to grow sales and conversions from email

Who this course is for:

  • Marketers
  • Entrepreneurs
  • Product Managers
  • Small Business Owners
  • Developers
  • Solopreneurs


  • You're already using email marketing automation to grow your business
  • Your business adds at least 100 email subscribers each week

It includes: 

  • 10+ Video Lessons to optimize your lifecycle email marketing program
  • 500+ Ready-to-Use Subject Lines to kickstart your email marketing efforts
  • Lifetime updates

Money-Back Guarantee

If, for whatever reason, this course does not live up to its promises in your eyes, just contact me within 30 days of your purchase and I will refund your money. Simple as that. :-)

What's included?

Video Icon 10 videos File Icon 2 files


1. Why Optimization Matters
2 mins
2. Finding (and Prioritizing) Optimization Candidates
4 mins
3. The Problem and Limits of Benchmarks
3 mins
4. Evaluating Usefulness
6 mins
5. Optimizing Email Deliverability
4 mins
6. Optimizing Email Opens
7 mins
7. Optimizing Email Body Content
5 mins
8. Optimizing Landing Pages
13 mins
9. Segmenting Successful Emails
7 mins
10. Recommended Process, Team, and Skillsets
5 mins
Email Marketing Tool & Product Recommendations
11.6 KB
The Subject Line Pack (500+ Subject Lines)
29.2 KB